The award-winning work, "Meeting Murilo" for Huggies, involved 3D printing a baby’s ultrasound for a blind pregnant woman. That turned out to be his last agency in Brazil, because in 2015 he won a handful of Lions – including a Gold – which opened up an international career. After several posts he landed at TBWA, where he headed the agency’s digital creativity. Once fully versed in copywriting and creative technology, he moved to Sao Paulo to be close to the country’s biggest agencies. But when I saw all the creativity around me, I thought, ‘Wow! This is so cool! I want to do something like this.’ So I went to university to study advertising.” “It’s a funny story, because I was the system administrator. “My first job was with a small independent agency in Rio,” he says.
#ANDRE WITH ACCENT CODE#
(Not far from the notorious one in the film City of God, he tells me.) Learning to code was his way out. His story is all the more remarkable given that he grew up in a favela – a Rio de Janeiro shanty town. His accent certainly hasn’t hampered his stellar career, which has taken him to the global creative role at WhatsApp. You can’t listen to what he’s saying – but you feel what he’s saying.” You may not quickly understand what I’m saying, but you can feel my passion. Later he draws a comparison with Charlie Chaplin: “Good ideas have no language. “I know my English accent is shit,” he says, with a laugh. The first thing you notice when you start chatting to André Felix (or simply “Felix”, as he prefers to be known) is his accent: rich, lilting, Brazilian.
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